Overview
Branding website development for "Na nail salon," a private nail salon located 5 minutes walk from Shinsaibashi Station. Realized a design expressing the salon's concept of "Small happiness starting from your fingertips."
Key Features
- Beautiful pink and purple gradients expressing the salon's premium atmosphere
- Effective placement of nail gallery for intuitive communication of treatment images
- Optimized booking flow with booking buttons placed in multiple locations
Key Changes in the Renewal
- Rewrote the hero copy around search intent ("Just show us a photo. Your ideal Korean & one-color nails in Shinsaibashi.") to strengthen SEO
- Consolidated review rating, station access, bring-your-own-design support, and business hours as badges in the first view
- Featured the most popular menu for new customers with pricing in the first view, with two CTAs: "Check availability" and "View designs & pricing"
- Introduced site search powered by Jev, TypeSafe AI's fast decision model, so visitors can easily find designs and menus
- Streamlined global navigation to six main items with a language switcher
- Added a character speech bubble introducing seasonal recommendations
Results
- Achieved design that accurately expresses the salon's brand image
- Improved booking rate from smartphones through mobile-first responsive design
- Content design providing reassurance through owner introduction and Q&A sections
Tech Stack
- Framework: Astro, React
- Styling: TailwindCSS
- Design: Responsive Design
- Site Search: Jev (TypeSafe AI)